Friday, August 14, 2009

The Message, pt V

David Frum is following the money on the health care front. He seems to be worried that the Big Pharma's money on the airwaves is about to change the tide. I don't think so. I agree with Patrick Ruffini that in today's environment, message beats money. Money might be the deciding factor where the difference of opinion sways between the 40-yard lines on the political football field, but this particular game is going up and down the field.

This is especially interesting in the case of Big Pharma's ads in favor of health care reform. Liberals hate Big Pharma and the terms of this deal, that the liberals will not force price reductions on prescription drugs and Big Pharma will carry the political water for getting a bill through Congress, are not ones that I would trust holding up on either side.

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